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Toronto, October 19, 2010 – Makom, a new Canadian organization based in Toronto’s historic Kensington Market,  has been named one of North America’s 50 most innovative Jewish nonprofits in Slingshot ’10-‘11,a resource guide for Jewish innovation. Makom is the first and only Canadian organization to be recognized by Slingshot in its six-year history.

“Makom is a leader in the revitalization of downtown Jewish life,” said Rabbi Aaron Levy, Makom’s Founder and Director.  “We are honoured to be recognized for our work and hope to continue to attract and inspire hundreds of downtown Jews to build a creative, progressive and inclusive community.”

Since 2005, Slingshot has become the definitive guide to identifying path-finding and trailblazing organizations grappling with concerns in Jewish life such as identity, community, and tradition. Makom was chosen by a panel of 36 foundation professionals from across North America.  In order to be listed in Slingshot, organizations are selected from among hundreds of nominees across North America. Finalists are chosen based on their strength in four areas: innovation, impact, leadership, and organizational efficiency.

According to Will Schneider, the Director of Slingshot, “2010 was the most competitive year that Slingshot has experienced. Not only are there a greater number of applicants each year, but the extent and complexity of each applicant’s impact has increased. The feedback from the evaluators told us that the guide could easily have been filled with twice as many inspirational projects, so these 50 had to really shine to rise to the top.”

Slingshot ’10/’11 was unveiled on October 18 at the annual Slingshot Day launch, a sold out event in Manhattan. Over 250 not-for-profit leaders, foundation professionals, and funders of all ages spent the day engaged in candid conversations about philanthropy and innovation.

About Makom

Founded in 2009, Makom ( – meaning place or space in Hebrew – is a joyous, grassroots, downtown community, building traditional and progressive Jewish life in Toronto. Makom creates an inclusive and diverse space, committed to Jewish questioning and learning, arts and culture, spirited prayer and ritual, and social and environmental activism. Makom is bringing back vital, multi-faceted and creative Jewish life to a place where it once thrived. This vibrant new community is based in the Kiever Synagogue, a beautiful, historic synagogue in Kensington Market, Toronto’s old Jewish neighbourhood.

About Slingshot

Slingshot was created by a team of young funders as a guidebook to help funders of all ages diversify their giving portfolios with the most innovative and effective organizations and programs in North America. This guide contains information about each organization’s origin, mission, strategy, impact and budget, as well as details about its unique character.  Now in its sixth edition, Slingshot has proven to be a catalyst for next generation funding and offers a telling snapshot of shifting trends in North America’s Jewish community. The book, published annually, is available in hard copy and as a free download at

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